This page gives you an overview of the basic Lumii packaging workflow. This overview is focused on the main concepts you’ll need to know to successfully create a label with Lumii effects. Depending on your project, you may be working along with Lumii staff to create your effects, or you may be using the self-serve design portal (launching soon!).
This example walks through all the decisions and considerations taking us from concept to finished print. In most production scenarios multiple parties will be involved, including designers, press operators, and of course Lumii. But it’s great for everyone to understand the whole process at a high level, and our goal is for this page to get you there.
1. Design Concept
Any good design starts with a good design concept. Think about what you want to convey to the customer. In this example, we’re creating an aftershave.
We want to convey that it’s cool and soothing, but also refined and masculine. Therefore, we’ve chosen a icy blue color for the label, perhaps to match the color of the product. We would also like to achieve a metallic ring look around the main logo and product name box, and something that suggests the bottle is so cold and fresh that ice crystals are starting to form around the product name.
Our imaginary product comes in a clear glass bottle, and in this case the label will be printed on a clear, adhesive backed, no-label material. We’ll back the color elements in white to make them opaque, but let the ice remain transparent.
2. Lumii Effects
Taking a look through the Lumii effect library we select a few appropriate effects for our design, and map them to spot colors in our design. Here’s a look at the effect palette we chose for Grum After Shave and the resulting design with spot colors applied.
In this case the spot colors are show both in the design and as borders on the palette above.
It’s easy to achieve an effect that appears shiny by making a flat solid color change in angle. You can see this in the green and orange spoits applied to the ice facets.
Brushed or textured metal surfaces can be simulated with linear or radial gradients that change position as a function of angle. This does a good job of simulating the way a stationary light would catch the grooves of a scratched metal surface.
These effects are all in the black channel, and so will only require two effect plates for the entire design. Effects can be done in any color, and multiple colors in the same design as long as there are press stations available. This design will have four total ink colors: black, white, Grum-navy and Grum-icy-blue.
3. Preview The Design
When needed, please ask about physical comps.
4. Go To Press
If you’re happy with the design as rendered, Lumii will create separations for the effect plates. We recommend you follow the same procedure you’re currently using to create the color separations.
Coming soon: Plate images for the above design.