Somerville, MA, May 11, 2021 — Fathom Optics (formerly Lumii, Inc), a printed packaging effects software company, has been selected as one of three recipients of the prestigious 2021 FTA Technical Innovation Award. This award recognizes Fathom’s patented light field technology/software platform which brings printed 3D and motion graphics to packaging without requiring specialty inks, embellishments or substrates, and without the need for additional materials, such as lenticulars or foils.
The award was announced today at the Virtual FORUM Awards Presentation Session. According to Mark Cisternino, President, FTA, “Once again this year, the overall judging process was extremely competitive with a variety of distinctive products being submitted for evaluation by the judging team made up of experts representing all segments of the flexographic industry. Therefore, Fathom Optics should be very proud of its outstanding achievement.”
The awards submission included a testimonial from Steve Grace, Grace Label in Des Moines, Iowa who stated, “We were excited to produce Fathom Optics’ light field technology on our current equipment without making any modifications. Previously, in order to do special effects of motion or depth, we needed to use special equipment or materials that were not practical or affordable for our market. This technology gave us 3D type effects without requiring any additional unique materials or special inks.”
Grace Label collaborated with their customer, Confluence Brewery, and Fathom’s designers, to develop a label which would enhance the brewery’s “The Wizard” ale. John Martin, President & Head Brewer, Confluence Brewery, adds, “We really liked the multi-depth aspect of the design, as well as the movement. The design seems to be on three different levels with our wizard in the middle, a Northern Lights effect in the background and an orb on top of the Wizard’s staff which now seems to come from the front of the label and rotate. We are confident the enhanced design and branding will result in increased visibility and hence, increased sales of this product.”
Also as part of the submission, Dion Label Printing in Westfield, MA ran several shrink sleeve jobs on 45 and 50-micron material, each with multiple different effects incorporated into the layout. In the award submission, Brent Berthiaume, Prepress Manager noted, “We were impressed with the results. Overall, this technology is exciting, easy to run, and provides a new embellishment offering for our customers.”
According to Tom Baran, Fathom CEO, “We are incredibly proud to have been recognized by the FTA as a top innovator. This award acknowledges that we are on the right path in our mission to help narrow web converters add revolutionary new capabilities to their offerings, using software algorithms and standard presses to bring motion to printed graphics. We believe that our light field technology will bring new opportunities for creative expression and new opportunities for business growth, to designers, brands and converters alike.”
To see the moving effects on “The Wizard” and other labels, visit https://www.fathomoptics.com/gallery
About Fathom Optics
Co-founded in 2015 by Tom Baran and Matt Hirsch, Fathom Optics has adapted its light field technology, originally destined for the AR/VR world, and applied it to the world of narrow and mid-web printing, as well as offset. Fathom raised a venture financing round in March of 2020 to accelerate its tech development and bring the cutting-edge capabilities it offers to brands, designers, and converters - and is excited to continue working with converters in helping brands deliver new customer experiences through printed motion.
Media Contact: Agency Contact:
Bill O’Farrell LPC, Inc.
401-965-6400 Judy Abelman
bill@fathomoptics.com 440.725.8861
www.fathomoptics.com judy@lpcprint.com